"If your cat swats your iPhone 4 across the room, there's a good chance the iPhone will smash against a wall or the floor and, sadly, one of the glass screens will crack..."

"Unlike many gadget insurance services, which often require users to sign up within 30-days of purchasing their device, Worth Ave Group allows users to purchase at any time. "

"If you're going to be an exhibitionist, you need two things: courage and imagination. These are not things one would expect from an insurance company. And yet, at CES, the Worth Avenue Group bucks the trend..."

"We all love our BlackBerry smartphones, but what happens when the unthinkable occurs? What if you drop your prized possession and it breaks into a million pieces? What if you go to set your BlackBerry down..."

"When Abby Speed was in Puerto Vallarta, Mexico two years ago, she left her $300 camera in her purse on a table at a cafe. Both disappeared. Luckily she had invested in gadget insurance..."